Sensor
GSD — Ground Sample Distance
The size of one pixel on the ground. 30 cm GSD means each pixel covers a 30 cm square.
GSD is the real-world size of one pixel. Lower number = sharper image. WorldView-3 at 30 cm GSD means each pixel covers a 30 cm × 30 cm square of ground. Sentinel-2 at 10 m GSD means each pixel covers a 10 m × 10 m square.
GSD alone is misleading
A 30 cm image that has been poorly pansharpened or captured at high off-nadir can look worse than a well-processed 50 cm image. When you say 'I need 30 cm' you usually mean you want to see something specific — a car, a roof feature, a pipeline joint — and 30 cm is the number you've heard. Often the actual goal can be solved with 50 cm and good processing at a fraction of the price.